We explore why Planet Fitness fails as an investment from three instructions, as a club member, a franchise and company actions. To put faith in Planet Fitness’ continued store progress would suggest it is ready to develop areas well above the business common (6% unit growth in 2014 based on IHRSA) whereas advertising an undifferentiated product in a highly aggressive market.
Planet Fitness will face the same competitive pressures other golf equipment have faced from all instructions; nationwide rivals, native competitors, non for profits, area of interest health golf equipment, at residence health workouts and even free exercise movies on YouTube.
Although there might be an attendance sheet to log your identify in, some lessons are premiums, during which you have to pay an enormous price for it. I take into account them non-obligatory, should you can afford it. With the exception of swimming lessons, at my fitness center, it is karate, barre and kettle ball, Pilates Reformer and Tai chi.
I doubt many franchisees (basically, not just Planet Fitness) truly do a full blown evaluation beyond the numbers given to them through the franchise presentation, but they do make a large investment and sign a 10 12 months franchise settlement.
I was also promised a trial with a planet fitness private trainer which I requested about on quite a few events however by no means bought, and was also promised one month free on my contract (which is clearly written on my contract)however when my contract expired and I requested concerning the additional free month my contract was nowhere to be discovered!!